How to build a business that can’t be Taken Away
Natalia Nicholson Google-Certified Digital Marketing Coach Founder of Women in Digital Business
It was the end of 2019. The world was lurching into a strange wave of chaos. And Clarrie Johnson had just gotten laid off from her six figure job. Her world may have as well been falling apart.
The uncertainty she launched into, forced her to ask her self some pretty necessary questions, including: What does wealth mean to me? (Remember her now? A quote from last week Monday’s email? Right! Now you see where it came from.)
It became clear to her that a paycheck, even a fat one, was not in itself, exactly WEALTH. It was too unstable, and gave her a life that could easily be taken away from her.
Before she was laid off, she’d owned a side hustle: a small PR company which she ran with a former classmate. With this new realization that she needed to chart a new course for her life, she decided to take this business seriously. She expanded her clientele, taking clients from all kinds of industries: retail, beauty, sports, even life coaching.
In the process, she quickly figured out one problem that was common to everyone of them, regardless of the industry: There was an abundance of creatives who had amazing ideas, but were struggling to turn their creativity to profitability. That was her light bulb moment! That was when she realized, she could offer more than PR. That was when she deep dived into digital marketing.
Today, as founder of Tap That Digital Marketing, she has been able to propel many of these creatives to their goals, helping them build sustainable, scalable sources of income from their ideas.
Her work has produced pretty impressive results so far, including helping a client increase their revenue in LESS THAN SIX MONTHS! Another client was able to double their revenue and see an upscale they hadn’t experienced within the last ten years!
But most of all, she has been able to create a career that provides the things that truly matter: an opportunity to use has passions to serve others, an income that is actually under her control, and the autonomy to build the life she wants.
Her story is proof that many times, what we think is ‘comfortable’ may actually be stifling us, and being jolted out if it can actually be a blessing, and propel us to find what we truly desire!
If you’ve found this story inspiring, and are curious to hear directly from the protagonist herself, I’m pleased to let you know that she’s shared her story as well as the lessons she’s learned over the last few years in her masterclass for the Top 100 Most Powerful Black Women in Power Summit. And I am even more pleased to let you know that, just in case you were unable to purchase a slot before now, we are still granting access from now till the 30th of April!
Click on the button below to grap this oppourtunity today
Top 100 Most Powerful Women Summit
Video of the Week
This week, I’m inviting you to watch, enjoy and soak in all of the gems from the Top 100 Most Powerful Black Women in Power Summit. Because even as convener, I have been absolutely thrilled at the wealth of knowledge and inspiration that was shared in every masterclass.
Purchasing this slot means you have lifetime access, and you are welcome to revisit any of the classes as many times as you feel the need to. If you haven’t purchased yet, well, you’ve still got time! Click on the link below to get Started
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Affirmation
“I have a beautiful journey unfolding before me, and I am going to explore it as much as possible!”
There’s much more beauty to your life than you can see right now. And that’s okay because the goal is to enjoy the discovery.
Have you found yourself in exploration mode lately? What has it been like? I would love to hear from you!
And I hope you have a lovely rest of the week.
Natalia.
Xo
Women In Digital Business (WIDB) is committed to empowering Black women in the digital space, offering the tools and training necessary to break through barriers. Whether you’re creating content, building digital products, or navigating the world of business, our mission is to ensure you have the support you need to thrive. Through coaching, training, and a strong community, we help Black female entrepreneurs navigate both mindset and technical challenges, enabling them to achieve the success they deserve. Join Our Community Today
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