Sales funnels are used to get your business from unsuccessful and unprofitable to profitable success.

A sales funnel is, at its core, a defined series of steps you design to guide and inform potential customers as they become familiar with your products or services, and then decide whether or not to make a purchase.

This book, written by Natalia Nicholson, looks at the basics of the sales funnel, so you can put together an effective strategy that will grow your business, and developing a steady stream of prospects, customers and profits.