Simple Strategies To Reduce Cart Abandonment Rates
Nothing is more frustrating for store owners and retailers than abandoned shopping carts. You’ve enticed a customer all the way to the checkout and then they leave without making a purchase. If this scenario sounds familiar, it’s wise to analyze the reasons why visitors are leaving your site and failing to take that all-important final step and take action. In this guide, we’ll share some simple strategies to reduce cart abandonment rates today.
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Be clear about pricing
The top reason why customers abandon their carts is extra costs at the checkout. Almost 50% of US consumers say that extra costs are too high. Examples include shipping, fees and taxes. Be clear about pricing from the outset and calculate the total price for your customer early on in the ordering process. Try to enhance value and encourage shoppers to buy by offering perks and incentives, such as free shipping when you spend a certain amount.
Enhance customer service and support options
Many people want to buy products but they back out at the last minute because they can’t find the information they need to proceed. There are multiple ways to enhance customer service and support options, including providing contact details for calls and emails, using a chatbot maker to provide live chat services and adding an FAQ section to your website. You could also connect with customers via social media messaging. Live chat is a great option because it enables you to respond to queries, answer questions and provide information about ordering, payments and delivery 24/7.
Save your customers time and effort
Studies show that the second most common reason for cart abandonment is having to create a user account. If people are in a hurry, or they already have accounts elsewhere, you could lose out if you require new customers to create an account to check out. To combat this problem without losing contact with new buyers, provide a speedy, efficient guest checkout option and offer the customer the opportunity to sign up later to access discounts and receive news. Include a link in the order confirmation email or provide instructions to sign up on social media.
Keep shoppers safe
Online shopping offers an array of advantages for consumers, but many people have concerns about security and data protection. Statista figures show that 25% of consumers have changed their minds when shopping online because they didn’t trust the website. Keep your customers safe by using robust security measures to protect sensitive data and minimize the risk of security breaches. It’s essential that your customers trust you. If your website isn’t secure, you run the risk of losing out to competitors.
It’s incredibly disappointing when customers abandon their carts and you lose out on sales. As a store owner or retailer, it’s beneficial to understand why people change their minds and identify steps you can take to persuade them to complete their purchase. Prioritize key measures, such as speed and simplicity during the ordering process, affordable delivery, transparent pricing and online security. Try to make life as easy as possible for your customers and provide effective, efficient customer service and support.
