Relationships that grow your wealth : Learn to build those money-minting relationships
Do you cultivate money-minting relationships?
Sounds dramatic? Maybe. But stick with me.
Every business needs money to survive—that’s no secret. Yet, no business owner starts with all the funds they need. That’s why fundraising exists.
If you’ve been following this newsletter for a while, you know we’re all about discovering strategies to attract the money we need as business owners. Today, let’s explore another powerful strategy: building the right relationships and connections.
No, I am not suggesting turning people into "money machines". However, as a business owner, investing in relationships that can lead to funding opportunities is a wise and practical step.
If you’re ready to make that a goal, here’s some advice to help you along the way:
If you’re ready to make that a goal, here’s some advice to help you along the way:
1. Be Vocal on Social Media (Especially LinkedIn)
Let’s face it—there are countless social platforms, and it’s great to leverage as many as you can. But if you’re looking to build profitable professional relationships, LinkedIn is your best bet.
- Share your knowledge, insights, and values consistently.
- Showcase the value you bring to the table.
- Interact thoughtfully with posts inside and outside your industry.
You never know who’s watching. The right connection might already be one post, comment, or message away!
2. Don’t Overlook Networking Opportunities
Networking is one of the most underrated ways to unlock funding opportunities. It’s not always about fancy events or exclusive groups. Sometimes, a casual conversation with the “ordinary people” you meet can lead to something extraordinary.
- Attend conferences, events, and gatherings—both professional and casual.
- Be approachable and open to conversations, even in the most unexpected settings.
A friend once said, “You can’t be broke and shy.” As a business owner, if you’re seeking funds, you can’t hide away from people. Money is often in the hands of others, and the right connections can be game-changers.
Quick one: Don’t miss our upcoming event in January! Details coming soon.
3. Ask for Advice Creatively
Many of the people who have the funds to invest in startups are also influential thought leaders in their industries. A subtle way to grab their attention is to appeal to their expertise.
- Politely ask for their advice or insights on specific issues.
- Show that you value their opinion and respect their intelligence.
This approach makes them take notice of you and your brand. If they’re impressed, they might become interested in supporting your business directly or connecting you with others who can. Remember: one good connection often leads to another.
Your Action Plan:
- Post on LinkedIn: If it’s been a while, share something valuable today.
- Sign up for Networking Events: Don’t miss out on opportunities to connect.
- Reach Out for Advice: Make a list of 5 people and send them a thoughtful message.
A word for you,
The flow of money.
I once heard someone joke that money is called “currency” for a reason—because it flows. Funny, yes, but also true. Money is always moving, and learning how to position yourself to make it flow toward (and through) you can be a game-changer for your business.
We’ve only scratched the surface here.
Follow these tips to get your business funded out, not I'm out!
And if you’re looking for more professional guidance on funding, our EmpowerHer Programme could be just what you need. By guiding Women Entrepreneurs through their business journey and funding applications or pitches, you are well on your way to becoming FUNDED!!!
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P.S. Need inspiration for your LinkedIn post? I've got you!
P.P.S. Look out for our Black Friday Sales. You'll love it!
