For companies that are not yet digitally transformed, failure is looming. In a digital world, those who do not adapt will quickly become irrelevant. In fact, a  study  revealed that 55% of businesses believe they only have less than a year to digitalise before they start to suffer financially and lose market share.

Source: https://www.superoffice.com/blog/digital-transformation/

So, why do so many companies choose to ignore this reality? To find out, we’ll take a look at some of the ways businesses fail to make the digital transformation. With this information in hand, you can avoid making these same mistakes and ensure your company’s success in today’s digital age.

1. Businesses who don’t digitalise lose customers who are looking for better, more innovative experiences.

In our digital world, customers are used to having access to anything they want, anytime they want it. They don’t want to wait in line or on the phone; they want instant gratification. And if your company can’t provide that, they will quickly take their business elsewhere. Businesses that fail to provide this level of convenience will quickly lose customers to their more digitally savvy rivals.

2. Businesses that delay digitalisation are less efficient and have higher costs due to their lack of digital transformation.

We live in a world where efficiency is key. With digital transformation, you can automate many of the tasks that take up your employees’ time, from data entry to customer service. This not only saves you money, but it also allows your employees to focus on more important tasks, increasing your company’s overall efficiency. Similarly, a lack of digital transformation can lead to higher costs, as businesses miss out on the economies of scale that come with automation and data-driven decision making.

3. Businesses that ignore digital transformation miss out on opportunities to grow and improve their business.

In the digital age, there are always new opportunities for growth and improvement. But if your company is not digitalised, you will miss out on these chances. You won’t be able to take advantage of new technologies or connect with potential customers in new ways.  By making the most of digital tools, businesses can improve their efficiency, communication, and customer service as well as gain a competitive edge by being able to reach more customers and markets.

4. Businesses who fail to digitalise have a hard time attracting new talent who are used to working in a digital environment.

One of the most significant changes in recent years has been the move towards a digital environment. This shift has had a profound impact on the way we communicate, collaborate, and work. As a result, businesses that have failed to digitalise have found it increasingly difficult to attract new talent. Today’s workers are used to working in a digital environment and expect their employers to provide them with the tools and resources they need to be productive. They also value flexibility and convenience, and often shy away from companies that cling to traditional working practices. In order to remain competitive, businesses need to embrace digitalisation and provide their employees with the modern working environment they crave.

So, there you have it: four ways digital transformation can make or break your company. If you want to stay relevant and competitive in today’s digital world, you need to make sure you are prepared for digitalisation. Otherwise, you run the risk of failing.

There are many ways to digitalise your business, but it’s important to start with a solid foundation. Here are a few things you can do to get started:

1. Invest in digital technology.

Make sure you have the right digital tools in place to support your business. This includes everything from computers and software to digital marketing tools and social media platforms.

2. Train your employees.

Your employees will need to be trained on how to use new digital technologies. But don’t worry, this doesn’t have to be a difficult or costly process. There are many online resources and training programs available to help get your employees up to speed.

3. Create a digital marketing strategy.

If you want to reach new customers, you need to have a digital marketing strategy in place. This should include everything from SEO and content marketing to social media and paid advertising.

4. Automate your processes.

There are many tasks that can be automated, from data entry to customer service. Automating these processes will save you time and money, and free up your employees to focus on more important tasks.

5. Measure your results.

It’s important to track your progress and measure your results along the way. This will help you see what’s working and what needs to be improved.

Digital transformation is not something you can do overnight. It’s a journey that takes time, effort, and planning. But if you want your business to succeed in today’s digital world, it’s a journey you need to take.

So, what are you waiting for? Start digitalising your business today! If you are wondering how to actually get started, book a Business Growth strategy call with me for free: https://calendly.com/natalianicholson/strategycall?back=1&month