Facebook, Instagram, and Twitter all came into existence for very simple reasons and purposes. They were conjured for personal and social intent, and they worked marvelously, possessing an increasing type of endurance that made them all pioneers and leaders not only in idea revolution but also in the history of humanity and technology.
These platforms’ endurance was made stronger by the way they have adapted to the evolving needs of their market. And as with any idea that swiftly becomes a capitalist venture, each of these platforms became apps that hold immense power when it came to media influence and advertising.
Slowly but surely a new collective type of celebrity emerged from what seems to be cool kid phenomena on various social media apps and we all started having our favorites (or #goals) on our feed. “Influencers” as they were arguably called, brands were afforded a more personal and emotional way of connecting to their audience and diversifying their marketing segments.
Marketers were quick to pick up on that and publicity and promotion were never the same again. Many apps followed suit, brands even had their own apps. Countless blogs, general and niche, popped up like mushrooms in spring, and the world of business for all vendors, buyers, and everything-in-between became a thick colorful Amazon jungle.
For a lot of marketers, this milieu has been an overwhelming world to navigate. Digital marketing proved to be daunting and upon the cognizance of various offshoots of digital advertising and avenues for customer engagement, marketers have been faced with the tedious task of making sense of such vast information and trying to exhaust it but at the same time trying to refine it down to the important and efficient.
Before one succumbs to a marketing emotional breakdown, marketers have to be reminded that in order to simplify their work, the fundamentals of client understanding and knowledge of market studies can hugely help their identification of efficiency markers and the formation of their marketing methods and advertising plan. These simple rules of study will help outline a brand’s needs, just like what a regular person would consider a chore schedule and grocery list.
Research remains to be the huge, messy but vital initial part of the process in digital marketing. To put it more nostalgically, it’s your data gathering and related literature during the thesis season in your last year in college. Everybody hated doing these but upon completing them, your whole thesis made sense and actually became a solid study.
Studying a brand’s segment and the world its audience moves around in is indispensable information that will direct marketers’ directions to paths that may or may not be obvious but will surely yield awareness, engagement, and sales.
Regularly reading up on platforms and advertisers’ performance and figures also give concrete evidence and data needed for decision-making when it comes to identifying and utilizing the most important platforms for one’s brand.
Delegation of tasks also, in turn, became crucial as a practice in digital marketing. Having content writers, artists, SEO specialists, graphic artists, brand equity managers, and social media managers who all work together emboldened brands when it came to marketing products to an online population. Information resource services such as trendspotters, social media post schedulers and engagement robots, and content strategists completed backoffice operations for digital brands. All these components of talent and people were only ruled by a schedule, meetings here and there and directed to one point: effective execution.
Marketers should sometime step back and reassess what is truly necessary. Allocating time for research, analysis, plan writing, and delegation of tasks will prove to be important in making digital implementation for marketers not only effective and impressive but also make one’s body of work efficient and manageable.
