The COVID 19 pandemic has brought a host of changes, but some of them will almost certainly have impacted on the way your company operates. With lockdowns becoming a feature of life, it couldn’t be more important to find ways to ensure that your business survives, whatever industry and sector it’s in. With this in mind, discover some top tips to help make sure you weather this storm.
Staying Innovative And Adaptable
No matter which industry your business is in, finding ways to remain innovative and adaptable to change is vital at this complex time. Look for ways that you can continue to meet your clients’ and customers’ needs and solve their problems that fit into the new lockdown arrangements. Businesses that stand still at the current time will stagnate and lose money, so trying to stay abreast of the times and getting ahead of your competitors is key.
Keep Networking
Even though lockdown is in full swing, it’s still possible to keep networking. Every business owner knows the importance of networking and forging contacts and partnerships and this can still be achieved thanks to the virtual world of the internet. Join online networking groups, use the power of social media and find similar professionals or businesses who can help you to add more value to your business.
Harness The Power Of Social Media
Social media is an excellent tool that can help you create amazing content that raises awareness of your brand. Blogging, making videos and including calls-to-action in your web content will help to give customers the clearest messages about how your business can solve their problems and where they can make a purchase. Digital marketing has been an important strategy for all kinds of businesses large and small for some time now, but during lockdown it has become even more essential to understand best practice and the most up-to-date techniques. Taking a digital marketing course is the best course of action so that you can keep your finger on the pulse and become conversant with the most effective strategies that will maximise your success. Join the Women in Digital Business Facebook Group to get access to free business and digital marketing training: https://www.facebook.com/groups/womenindigitalbusiness/
Maintaining Communication Channels
Maintaining a dialogue not only with employees but also with the public is vital throughout the lockdown as they need to know the ways in which you’re responding to the current crisis and how they can still buy your products and services. Post updates clearly on your social media platforms and company website and make sure that any changes to services, products or working hours are included. Re-post your key messages frequently and directly send updates on a regular basis to individuals who are most likely to be affected by business closures, reduced operating hours, or other changes.
Managing Cash Flow
Cash flow is your business’s lifeblood, so make sure that as much cash as possible is maintained throughout this difficult time. Look into the various financial support options that have been made available by the government and plan for the worst-case financial scenario so that you can be properly prepared for the crisis, no matter what happens.
Although the situation is changing rapidly and this is making it difficult for businesses to stay informed, it’s imperative to keep your finger firmly on the pulse so you can speedily react to altering circumstances and ride out this particularly troublesome storm.
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