The world of digital marketing is constantly changing with each new year bringing about new strategies. For any business, identifying those new trends and integrating them into their practice couldn’t be more important to achieve consistent success. With this in mind, here are some expert digital marketing tips for 2021 to help you to maximize your company’s potential and to reach the top of the Google search engine rankings this year.
Optimizing Your Email Strategies
Email marketing may have been around for a long time, but it certainly isn’t going anywhere in a hurry. In fact, 80% of all marketers report increased email engagement during the last 12 months. Even better, email marketing has been proven to have the highest ROI for small companies, but harnessing its potential requires engaging messages, concise copy and careful targeting. Embrace the AIDA formula (attention, interest, desire and action) to maximize your success. First, tell people you have the perfect solution to the problem that they are experiencing. Next, give them the ability to access information about your brand and sell them your product as the true solution to their issues. This simple tried and tested technique works just as well today as it did in the late 19th century when it was first invented.
Use Video Marketing
Videos are set to account for over 80% of all consumer internet traffic this year and they are truly a driving digital marketing force. Engage your target audience by creating a mix of video content including live interviews, how-to tutorials, product description videos and question and answer sessions, and then uploading them. Your customers and target audience alike will be able to access these videos and will not only gain benefit from their content but will also be drive towards your website where they can then make a purchase. Even better, you’ll be able to raise awareness of your brand thanks to the popularity of video content these days.
SEO Is Vital
SEO (search engine optimization) is far from dead and, in fact, in many ways is becoming increasingly important when it comes to getting your site to the top of the Google search engine rankings. To craft a successful SEO strategy this year, you’ll need to analyse your competitors carefully and segment all the queries you wish to rank for before determining the best keywords to use to help your site show up when potential customers carry out a search. By including both short and long-tail keywords in your blog posts, web pages and social media content, you’ll be able to get your content and, therefore, your products in front of an interested audience.
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