Website traffic is already an exciting thing to consider and be updated about especially when you have just started your brand. Knowing the figures and origins of your visitors can be a thrilling piece of information to know when you are discovering how the cyberworld is reacting to your brand and product.

But it is crucial to realise that this information is by no means decorative or plainly a morale booster for you as an entrepreneur. Web traffic shows you exactly how your target and potential customers behave while interacting with your products and services while on your digital domain, It is an interesting mix of analysing purchasing and window-shopping habits and reviewing the performance of your web design and website configuration. These habits and behavior clues can be manipulated by smart entrepreneurs to their advantage. Combining an understanding of natural human desire instincts and a keen sense of unbiased self-assessment can dictate how well you can lead your customers from being mere website visitors to actual paying and satisfied customers.

Create an interesting and informative narrative.  Engage with your web visitors in a way that will make them linger and dive deeper into your domain. The more a customer gets to know your brand, the more they emotionally and mentally invest in a potential relationship with you. Visual and written elements are very important in creating a website that screams interactive engagement. Too many times people have been reeled in to buy products because the site’s blog entries spoke personally and deeply with the readers, or because the copywriting was refreshing and relatable. Without the benefit of physical and person-to-person interaction, entrepreneurs, experience designers, and creatives have to be ingenious at translating the brand into a website that somehow becomes a personified “being” whom customers can relate and interact positively with.

Flex your own army. Testimonials are a powerful way to increase trust in your future customers and web visitors. Several online retail shops targeted at women have enabled features in their e-commerce that does not only allow customers to leave their reviews and comments about their purchases but also share photos of themselves wearing the products. This fills in the “how will I look like wearing this?” gap that most digital retail shoppers have when browsing for good deals. This also forces you to maintain or improve product or service quality. Nothing can be more reassuring, too, for a customer than to know that your products are well-loved by people who are also like them or people who reflect their preferences and needs.

Make the purchasing experience an obvious and easy process for your visitors. Habitual buyers or shoppers are keen when it comes to great deals and convenient purchasing experience. What can entice someone to walk on an unsure path are bright lights pointing the way. In a way, putting out inviting “cues” and “signages” towards purchasing builds psychologically pushes the visitor in that direction. Facilitating their purchase also relaxes the customer because you may notice it or not, online shopping and payment can sometimes be a confusing and stressful task for some. Simplicity and coherence in designing your website and payment pages will make your customer’s experience a breezy one instead of messy.