These days, no one can afford to ignore the internet as a means to connect with customers, build a brand or promote a cause. But how do you get noticed amidst the noise? On this workshop, you will learn everything you need to know to create a successful digital marketing campaign.
In this monthly webinar, Natalia will discuss
- Creating clear measurable objectives
- Customer profiling
- Understanding the UX Design for websites
- Customer experience
- Branding
- Search Engine Optimisation (SEO)
- How SEO and Social Media work hand-in-hand
- Content marketing
- Email marketing
- Online PR
- Affiliate marketing
- PPC (pay-per-click)
- Digital advertising and events
- The impact of mobile marketing
- Strategy and planning